Greetings family and friends,
welcome back to the Showbiz Overdo. Today I just watched the latest video with Lisa
Chamblee about the Entertainment Industry Business Potential. Lisa Chamblee has
performed in various fields within the music industry. She entered the industry
as a Recording Engineer and has since worked as a music producer, studio
designer, and many other positions throughout her 11-year professional career.
One point that I felt Lisa hit
the nail on the head was her ability to create a comfortable environment. I
have worked with several independent artist throughout my career and the one
thing that I noticed was congruent was the fact that artist crave comfortable
environments for creativity. Personally I agree, I am a writer who requires a
quiet setting within a relaxed atmosphere as well. Lisa has identified the very
essence of what makes most artists satisfied. It is clear that she understand
the bigger picture. She also goes on to explain some useful tips for industry
professionals to build great relationships.
One of the important factors
that she pointed out was created a good online presence. Word of mouth the most
effective form of marketing. However, a good online profile can open many doors
as well. The key is having a big picture perception. We as industry
professionals must know how to effectively communicate with our clients and
customers. Lisa Chamblee stated that we must be able to manage our analog
version of self so we are also able of handling the consequences of our digital
persona.
When you are starting out in
the industry you will often do work for free. The one problem that you will
continue to have is that everyone who hires you will expect you do work for
free. This is why your references, referrals, and relationships are important.
The idea is to spread word of mouth about how good of a professional you are.
At the same time you must let each new client know that you have a price, and
each project is prices differently. It is severely important to know your
limits and range of capabilities.
Nobody wants to advertise
certain qualities and be unable to perform. The more people that you work with
the greater your experience level, and level of exposure becomes. After a
certain amount of experience you are able to figure out how to service your
clients, and you will be able to build trust off of your referrals. The more
people that you work with the better, as you continue to expand your network
people will spread your brand.
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