Sunday, June 8, 2014

Entertainment Industry Business Potential

Greetings family and friends, welcome back to the Showbiz Overdo. Today I just watched the latest video with Lisa Chamblee about the Entertainment Industry Business Potential. Lisa Chamblee has performed in various fields within the music industry. She entered the industry as a Recording Engineer and has since worked as a music producer, studio designer, and many other positions throughout her 11-year professional career.

One point that I felt Lisa hit the nail on the head was her ability to create a comfortable environment. I have worked with several independent artist throughout my career and the one thing that I noticed was congruent was the fact that artist crave comfortable environments for creativity. Personally I agree, I am a writer who requires a quiet setting within a relaxed atmosphere as well. Lisa has identified the very essence of what makes most artists satisfied. It is clear that she understand the bigger picture. She also goes on to explain some useful tips for industry professionals to build great relationships.

One of the important factors that she pointed out was created a good online presence. Word of mouth the most effective form of marketing. However, a good online profile can open many doors as well. The key is having a big picture perception. We as industry professionals must know how to effectively communicate with our clients and customers. Lisa Chamblee stated that we must be able to manage our analog version of self so we are also able of handling the consequences of our digital persona.  

When you are starting out in the industry you will often do work for free. The one problem that you will continue to have is that everyone who hires you will expect you do work for free. This is why your references, referrals, and relationships are important. The idea is to spread word of mouth about how good of a professional you are. At the same time you must let each new client know that you have a price, and each project is prices differently. It is severely important to know your limits and range of capabilities.


Nobody wants to advertise certain qualities and be unable to perform. The more people that you work with the greater your experience level, and level of exposure becomes. After a certain amount of experience you are able to figure out how to service your clients, and you will be able to build trust off of your referrals. The more people that you work with the better, as you continue to expand your network people will spread your brand.

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