Welcome to the Showbiz Overdo. In today’s blog I will be
discussing sustainable business practices in the entertainment business. I
found a very inspirational article geared towards protecting our environment. Many
leaders in our industry maintain fan communities and reach out to their
followers through social sites. While basic communication is important when
building a community. Grunge group Pearl Jam is taking it to the next level by establishing
a conscious environmental music industry. They have dedicated themselves
towards making a difference around the world.
Pearl Jam’s official fan community, The Ten Club has teamed
up with UPS to create an eco friendly distribution process. UPS provides 100%
recyclable boxes with tape free enclosures and soy based ink. All of the
supplies for the project are also locally sourced. The boxes that UPS uses for
them have official carbon neutral shipping insignias. Many successful brands in
our history have stepped outside of the box and connected with their fans by
demonstrating how much that they care for their community. Today one of the
most efficient trends in business is creating an eco friendly service. Pearl Jam
understands that their positive actions also influence their employees and fans
to be more conscious about eco friendly materials.
The relationship that Ten Club has with their community is
an extension of Pearl Jams relationship with their fans. Ten Club continues to
improve their service because they constantly ask the right questions. They are
always looking for opportunities to improve their customer service. They use
their influencers to help push the eco friendly attitude towards their fans and
followers. While many industry leaders today spend a lot of time in the media
talking about their latest fashion trends, creative works, or their journey
towards fame. Pearl Jam has dedicated an entire decade to provide a more eco
friendly product for their fans.
